Google Ads strategy for a fashion eCommerce brand
Built and managed the paid search and Shopping program for a fashion eCommerce company — account architecture, feed optimisation, bidding strategy and creative testing focused on profitable scale.
About
Skyward Reach is based in the Netherlands, working with brands, agencies and organisations across Europe and beyond. The work spans infrastructure, performance and strategy, but the throughline is always the same: leverage that turns into measurable growth.
Built and managed the paid search and Shopping program for a fashion eCommerce company — account architecture, feed optimisation, bidding strategy and creative testing focused on profitable scale.
End-to-end management of a fashion eCommerce business: platform and integrations, merchandising, performance marketing, lifecycle and analytics — operating the stack as a single growth system.
Advertising management and marketing consulting for international electronic music festivals and events — positioning, creative concepts and full-funnel media built around on-sale moments and tour windows.
Approach
Strategy designed to be executed — by us, with you.
Mandate
Be useful at the C-suite and in the ad account.
Outcome
Compounding growth, not one-off campaigns.